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PRCA 2330 Top Tens

Number 10 by yoppy.

For your final (as in culminating, not exam) blog post in PRCA 2330, create a top ten list of things you learned in Introduction to Public Relations. Be very specific. 

For example:

  • Good: I’ll need to learn Associated Press Style to write news releases that will get published.
  • Not so good: How to write a news release
  • Awful: News release

Options:

  • Create the list in audio, and embed the audio to your blog. (Utterli is an easy way to do this.)
  • Create the list in PowerPoint, then embed the slidedeck into your blog. (I use SlideShare for this.) If you make your slides with mostly images and few words, be sure to put your details in the Notes portion of your slides.
  • Create a 10-minute or shorter video, upload it to YouTube or Vimeo, then embed the video into your blog.
  • Base your list on your favorite movie (for example: “Everything I Ever Needed to Know About Intro to PR, I Learned in ______________”)
  • Simply write the list in WordPress (zzzzz…. boring)

This Top Ten List will be worth 50 points (from your Engagement points) and is due May 3 by midnight. Use the category of Assignment so that I can find it on your blog easily. 

NOTE: You also need to post a link to your Top Ten List as a reply to this blog post.

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Listening to Volunteers: Best Practices for Leaders

How can a nonprofit organization survive without its volunteers? They can’t. It’s critical that we listen to our volunteers.

At both the International Listening Association and the Southern States Communication Association, I shared several best practices on listening to volunteers. The ILA session was recorded live; the audio from that session accompanies the slides in this slidedeck:

Listening To Volunteers: Best Practices for Leaders 

What additional examples would you add?

barbara_is_listening
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A Domino’s PR Disaster in the Making?

UPDATE: Since I originally posted this, I’ve learned that Domino’s is taking steps to fire the two employees in the video.

AUDIO UPDATE: Neville Hobson posted this concise audio about the fiasco:

It was a relatively calm morning, both in my home and in the Twittersphere. And then I saw this message from Adam Cohen:

adamcohen

As a former Domino’s employee, a current Domino’s customer AND a professor of public relations, I felt compelled to see what Adam found. Here it is, all its “glory”:

 
 

At about 10:20 this morning, I went to Domino’s website. After a bit of poking around, I found their online contact form. This is what I sent to them:

I teach public relations at Georgia Southern University. Are you aware of this video titled “Disgusting Dominos People” on YouTube: http://www.youtube.com/watch?v=ZFxqC8hZ_xs ? Having worked at a Domino’s in Auburn (AL) in college, I was appalled at what is shown in the video. Is anything being done to address this? There’s a huge discussion going on about the topic on Twitter now, too: http://search.twitter.com/search?q=domino . If possible, I’d like to know what your company is doing to combat this, so I can share it with my PR students.

Thank you,

Barbara Nixon, Ph.D. (ABD) :: Georgia Southern University

I am curious to see what reaction Domino’s has to this video. This might be a good case study in crisis public relations.

UPDATE: April 14, 2009, 11:00 AM

Apparently another blogger has heard back from Tim McIntyre (in Corporate Communications at Domino’s).  See “Video: Let the Domino’s Appall” for his response, which says in part:

We just got off the phone with the franchise owner, who was absolutely dumbfounded by this. He has told us that he will be terminating their employment effective immediately.

Will I stop ordering from Domino’s? No, I won’t stop. I would like to know that these two people no longer work for the company. Domino’s is a company I trust. I just hope that they’re paying attention what people are saying about the company now.

Stay tuned.

barbara_is_listening

 

 

 

 

 

(PS: Thanks, Adam, for calling this to my attention. I’ve used part of original tweet as the title to this blog post.)