In today’s Introduction to Public Relations class, we watched a classic episode of the classic 1970s TV show “WKRP in Cincinnati” :: “Turkeys Away.” Though I paid to download the episode from iTunes, I just discovered it’s also available for free through Hulu.

In this episode, which was based on a botched promotion from a radio [...]

In the public relations courses that I’ve taught over the years, it seems as though one of the biggest struggles for the students is writing using Associated Press style.
Why is learning AP style so important? PR practitioner Sandra Hernandez offers this:
PR writers really need to know the things that make them effective. I learned to write in [...]

Last fall, I led a First-Year Experience class for freshmen at Georgia Southern. One of the biggest stresses for freshmen is their first or second round of final exams.
It seemed timely to repost what I shared with them about how to prepare for a final exam.
[Reposted from Making Connections: Facebook & Beyond, November 21, 2008]
Final [...]

Cancer is affecting hundreds of thousands of lives. I lost a very good friend, Theresa, to cancer on Saturday. My mom is a breast cancer survivor, yet is struggling with a second bout of lung cancer now. And my friend Tom is fighting cancer now, too.
Because of all this, I’ve joined Team Tommy, and I [...]

Regardless what company you are working with or which newspaper outlets you are sending a news release to, there are a baker’s dozen items that should appear in most news releases.
Anatomy Of A News Release

 
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As we discussed in PRCA 2330, I will begin evaluating your blogs as of midnight on Thursday, April 30. Here’s a copy of the rubric (grading form) I’ll use when I review your blogs: Blog Rubric (Grading Form).
Please complete this final blog checklist to be sure you’re on track and have all the required elements in [...]

If you haven’t heard anything about Domino’s Pizza in the last week, you must have been taking a media and social media vacation.
Three reviews of how Domino’s reacted to this crisis are worth listening to (or watching, in Gary V’s case).
Neville Hobson and Shel Holtz discuss Domino’s for nearly half of their latest For Immediate [...]

In Monday’s Introduction to Public Relations course, we will discuss getting into the news via news releases, media kits and more. Here are the slides I’ll use:
Getting into the News 
View more presentations from Barbara Nixon.
There are some notes to go along with several of the slides. To see these notes, please download the presentation from [...]

Thanks to Mitch Joel of Twist Image, I discovered this quaint little film about five etiquette rules on an “electronic friendship generator” called Facebook. 

Using the same social media tools that harmed them earlier this week (regarding the “Disgusting Domino’s People” YouTube video), Domino’s is fighting to earn back the public’s trust via YouTube and Twitter.
Here’s a video from Patrick Doyle, President, Domino’s U.S.A., responding to “video of (now former) Domino’s team members.” The original “disgusting video” is no longer available [...]