Choosing Whom to Follow on Twitter: My Strategy

On December 29, 2008, in public relations, by Barbara Nixon

twitt-twitt1When I first started using Twitter about a year ago, I would follow anyone who first followed me. As Twitter has grown, I have realized that I need to be more discerning so that I don’t get overwhelmed. Here’s a brief description of my thought process.

I tend to automatically follow:

  • people I’ve met in real life
  • students of mine at Georgia Southern University
  • PR students & faculty from other universities
  • people who live in the Savannah or Statesboro (GA) areas

I’ll visit my Followers page and hover my mouse over a name. If there’s no real name or any bio at all, I usually don’t look further. I’ll read a bio if it’s there. If in your bio you’re promising me things that I’d hear in a late-night infomercial, it’s unlikely I’ll follow you. Things in a bio that may intrigue me include:

  • public relations or social media
  • photography
  • Auburn University
  • Presbyterian
  • autism or Asperger’s syndrome

Though it’s not hypercritical, I prefer engaging in conversations on Twitter with people who use their real photos. It’s nice to have a name and a face together.

If I make it as far as looking at your most recent tweets:

  • Is there a mix of original comments, @replies,  retweets and links? (If all the tweets are of one type, I usually don’t follow.)
  • Do I see @replies to people I know?
  • Do I think I’ll learn something from you?
  • Are many of your tweets of a positive nature (not whiny)?
  • Do you make me laugh?

If I haven’t followed you, and you would like me to, it’s generally a good idea to send me an @barbaranixon so that I know you’re interested in engaging in conversation with me. And if it seems like I’ve been talking in a foreign language here, take a look at A Twitter Lexicon.

So, what’s your strategy? How do you decide whom to follow?







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