Here’s an activity we’ll be doing in my Corporate PR class this week. Our focus this week is Chapter 11 (The Groundswell Inside Your Company) of Groundswell: Winning in a World Transformed by Social Technologies.
Directions: Think about an organization you’re currently a member of. It could be a campus group or even your current employer. How does or can your organization use the groundswell inside, with its employees or members?
Using The Groundswell Inside form, on your own, fill out your name, the organization, and the current state. Then in groups, brainstorm for future ways the organization could use the groundswell inside for each organization in the group.
Case Study on Avenue A Razorfish (to help students start their brainstorming)