From foolish fibs to full-on fraud, lying on your résumé is one of the most common ways that people stretch the truth. But think twice before you ship off your next half-baked job application. Even if your moral compass doesn’t keep you from deceit, the

An HR initiative requiring employees to furnish college transcripts revealed Mary lied about having a master’s degree. It wasn’t lack of a degree that cost Mary her job; it was her dishonesty. Unemployed and with a blown reference to boot, Mary demonstrat

Lying on your resume will be discovered and the larger the lie and the more famous or talented or intelligent you seem to present in a high- end job, the more likely you will be discovered in your lies.

This paper will primarily focus on tying public relations programs to business results. It examines how a variety of organizations have used PR measurement systems to demonstrate the business outcomes of their efforts. Its purpose is to encourage the use

It seems that almost all of my conversations lately have been about the need for some sort of standard metrics for social media measurement. My response is always the same as it has been for the last 2 decades of measuring communications: There can be no

Phone interviews or screenings are popular with recruiters who want to hire college students for jobs and internships. Here are telephone interview tips to get hired.

Branding one’s self in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. To that end, I’ve come up with a quick list of 100 things you might do to help with these efforts

How do companies like Boeing, Comcast, Sony, Yamaha, The American Red Cross, Sea World, General Motors, and Nike use social media to change the way they’re doing business? What can they teach you about building community, marketing, product development, a